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A place for us to share our news, insights and opinions

Can social data replace the polls?

The first known example of an opinion poll was in 1824, which was a local straw poll In Pennsylvania on the US presidential election. In 1916, The Literary Digest embarked on a national survey (partly as a circulation-raising exercise) and correctly predicted Woodrow Wilson’s election as president. Mailing out millions of postcards and simply counting […]

We were absolutely shocked Matt Terry won X-Factor….said no one at Blurrt, ever!

Before those phone lines closed – here at Blurrt we knew Matt was going to win – and here’s why… As 23 year-old Bromley-born Matt Terry was wiping away his tears after being crowned the winner of The X-Factor and performing his new single, and as millions of homes across the nation were muttering, “That’s […]

Blurrt’s Super Social Premier League Team of the Week

Here at Blurrt we’ve captured all mentions of Premier League footballers over this past weekend’s games to put together our Social Team of the Week, and trust us when we say, it’s a lot of data! So who made it into the 11? The ratings we give players are calculated using the Blurrt Score, a […]

Blurrt, Band and Brazil

Following on from our successful EU Referendum Data Hub that we built back in June to provide insights and understanding around the EU Referendum vote, Blurrt were introduced to Brazilian broadcaster ‘Band’ by Twitter Brazil to discuss ways in how a similar hub could not only show, but also generate conversation around the upcoming mayoral […]

Blurrt Score vs The Papers: Liverpool vs Chelsea

Over the past month we’ve been experimenting and tweaking our Blurrt Score metric so that it’s even more reactive than ever and the good news is that we’re now at a stage where it’s almost ready to be fully launched within Blurrt’s systems. If you aren’t too sure what exactly the ‘Blurrt Score’ is, that’s […]

#Breadxit: Are Love Productions taking the biscuit?

September 12th was a dark day for Britain’s amateur bakers as the news broke that Love Productions would be taking the much beloved institution that is ‘The Great British Bake Off’ away from BBC and to Channel 4 after being purchased for a huge sum. Collectively the nation banged our rolling pins against our keyboards […]

IBC you later

Blurrt have just returned from a jam-packed 4 days spent at the IBC exhibition in Amsterdam. The event brought together all of the world’s most exciting broadcast technologies in one place and was the perfect environment to showcase some of our exciting new developments in the world of Social Storytelling. At the IBC we were […]

#GBBO Tasty Treats: Episode 2

Here we are again for some more tasty treats taken from Twitter, this time around everyone’s favourite dunker – the institution that is the biscuit! So quicker than you can say shortbread – here’s what we found from Week 2’s generous serving. The 60 minute GBBO show generated 88,402 tweets. That’s over 60,000 less than […]

Blurrt and Vizrt integration enables live social media analytics and graphics

SOCIAL STORYTELLING LAUNCHING FOR BROADCAST TELEVISION London: 30th August: Blurrt, a leading social media storytelling platform, helping to understand emotion and context and Vizrt, the leading provider of story production tools for the digital media industry, today announced a technology integration. The integration will provide broadcasters and producers with the opportunity to utilise both companies’ […]